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Photos: Women entrepreneurs transform College View into a thriving shopping hub

ARTHUR TRICKETT-WILE Lincoln Journal Star
Jun 26, 2026
Jun 26, 2026 Updated 16 hrs ago
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College View’s small business owners say collaboration — not competition — has helped turn the neighborhood into a destination for local shoppers.

Women Owned Businesses — A temporary paper banner hangs inside on Wednesday, June 17, 2026, at Little Movements Apparel/LNK Society in Lincoln.
ARTHUR H. TRICKETT-WILE, Journal Star

Women Owned Businesses — Little Movements Apparel CEO Marissa Whalen brought multiple small businesses under one roof at LNK Society, 4019 S. 48th St. LNK Society — which launched June 3 — has 11 members who sell goods in the College View neighborhood.
ARTHUR H. TRICKETT-WILE, Journal Star

Women Owned Businesses — Pattino owner/founder Jori McCarville was one of the early retail destinations in College View when she opened her store in August 2006.
ARTHUR H. TRICKETT-WILE, Journal Star

Women Owned Businesses — Elleinad Books owner Danielle Eby
ARTHUR H. TRICKETT-WILE, Journal Star

Women Owned Businesses — Little Movements Apparel CEO and LNK Society founder Marissa Whalen
ARTHUR H. TRICKETT-WILE, Journal Star

Women Owned Businesses — Megan Hasselbalch, who owns Paper Kite, said feeling “at home” in the neighborhood helped her to decide to open her children's boutique.
ARTHUR H. TRICKETT-WILE, Journal Star

Women Owned Businesses — An exterior angle of the storefront on Wednesday, June 17, 2026, at Little Movements Apparel/LNK Society in Lincoln.
ARTHUR H. TRICKETT-WILE, Journal Star

Women Owned Businesses — An exterior angle of the storefront on Wednesday, June 17, 2026, at Paper Kite in Lincoln.
ARTHUR H. TRICKETT-WILE, Journal Star

Women Owned Businesses — Books stand on display on Wednesday, June 17, 2026, at Elleinad Books in Lincoln.
ARTHUR H. TRICKETT-WILE, Journal Star

Women Owned Businesses — “Retail thrives off of other retail,” said Elleinad owner Danielle Eby, who also cited the women-owner friendly area in College View as a reason she chose to move from her previous location.
ARTHUR H. TRICKETT-WILE, Journal Star

Women Owned Businesses — An exterior angle of the storefront on Wednesday, June 17, 2026, at Pattino in Lincoln.
ARTHUR H. TRICKETT-WILE, Journal Star

Women Owned Businesses — Apparel stands on display on Wednesday, June 17, 2026, at Little Movements Apparel/LNK Society in Lincoln.
ARTHUR H. TRICKETT-WILE, Journal Star

Women Owned Businesses — An interior angle of the store on Wednesday, June 17, 2026, at Paper Kite in Lincoln.
ARTHUR H. TRICKETT-WILE, Journal Star

Women Owned Businesses — Merchandise stands on display on Wednesday, June 17, 2026, at Paper Kite in Lincoln.
ARTHUR H. TRICKETT-WILE, Journal Star

Women Owned Businesses — Clothing hangs on the rack on Wednesday, June 17, 2026, at Pattino in Lincoln.
ARTHUR H. TRICKETT-WILE, Journal Star

Women Owned Businesses — An exterior angle of the storefront on Wednesday, June 17, 2026, at Elleinad Books in Lincoln.
ARTHUR H. TRICKETT-WILE, Journal Star

Women Owned Businesses — Jewelry sits out on display on Wednesday, June 17, 2026, at Pattino in Lincoln.
ARTHUR H. TRICKETT-WILE, Journal Star