Megan Hasselbalch, who owns Paper Kite, said feeling “at home” in the neighborhood helped her to decide to open her children's boutique.
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Pattino owner/founder Jori McCarville was one of the early retail destinations in College View when she opened her store in August 2006.
“Retail thrives off of other retail,” said Elleinad owner Danielle Eby, who also cited the women-owner friendly area in College View as a reason she chose to move from her previous location.
Little Movements Apparel CEO Marissa Whalen brought multiple small businesses under one roof at LNK Society, 4019 S. 48th St. LNK Society — which launched June 3 — has 11 members who sell goods in the College View neighborhood.
Goldenrod Pastries owner Angela Garbacz (left) talks with Molly Ebbers of Lincoln in May 2022 at her bakery in College View. Customers keep coming back for more because they've "enjoyed what we've created," Garbacz said.
Photos: Women entrepreneurs transform College View into a thriving shopping hub
A temporary paper banner hangs inside on Wednesday, June 17, 2026, at Little Movements Apparel/LNK Society in Lincoln.
Little Movements Apparel CEO Marissa Whalen brought multiple small businesses under one roof at LNK Society, 4019 S. 48th St. LNK Society — which launched June 3 — has 11 members who sell goods in the College View neighborhood.
Pattino owner/founder Jori McCarville was one of the early retail destinations in College View when she opened her store in August 2006.
Elleinad Books owner Danielle Eby
Little Movements Apparel CEO and LNK Society founder Marissa Whalen
Megan Hasselbalch, who owns Paper Kite, said feeling “at home” in the neighborhood helped her to decide to open her children's boutique.
An exterior angle of the storefront on Wednesday, June 17, 2026, at Little Movements Apparel/LNK Society in Lincoln.
An exterior angle of the storefront on Wednesday, June 17, 2026, at Paper Kite in Lincoln.
Books stand on display on Wednesday, June 17, 2026, at Elleinad Books in Lincoln.
“Retail thrives off of other retail,” said Elleinad owner Danielle Eby, who also cited the women-owner friendly area in College View as a reason she chose to move from her previous location.
An exterior angle of the storefront on Wednesday, June 17, 2026, at Pattino in Lincoln.
Apparel stands on display on Wednesday, June 17, 2026, at Little Movements Apparel/LNK Society in Lincoln.
An interior angle of the store on Wednesday, June 17, 2026, at Paper Kite in Lincoln.
Merchandise stands on display on Wednesday, June 17, 2026, at Paper Kite in Lincoln.
Clothing hangs on the rack on Wednesday, June 17, 2026, at Pattino in Lincoln.
An exterior angle of the storefront on Wednesday, June 17, 2026, at Elleinad Books in Lincoln.
Jewelry sits out on display on Wednesday, June 17, 2026, at Pattino in Lincoln.
