The Mother’s Day Gifts People Are Actually Buying

If you’re wondering what people are actually buying this Mother’s Day, new data has the answer. According to the National Retail Federation and Prosper Insights & Analytics, Americans are expected to spend a record $34.1 billion this Mother's Day. Here are the most popular gifts that consumers are planning to buy. Flowers A common symbol of love and appreciation, 74% of consumers are projected to purchase flowers for their moms this year. Cards A way to convey a special message to a loved one, 73% of consumers are expected to purchase greeting cards for their moms this year. Outings Whether it’s dinner, lunch, or a special activity, 61% of consumers are planning to mark the special day with an outing. Jewelry Another way to show love and appreciation for your mom is through jewelry. 42% of consumers surveyed are planning to purchase an item of jewelry for their mom this year. Clothing/Accessories Whether your mom is a fashionista or simply needs new clothes, 47% will be buying clothing or accessories this Mother's Day.